The Beauty Industry, namely salon owners and individual stylists have seen a revitalization in 2021 as pandemic rules regarding in-person restrictions are relaxed or lifted, and with the holiday season in full-swing, the market size of the industry is poised to reach $39.5 billion this year. But with a resurgence comes the fierce competition for customers, especially as these customers have come to expect the same digital conveniences they’ve grown accustomed to online. The way that salon owners and beauty retailers can gain advantage over the competition is exceed the needs of clients who now expect contactless payments at the point of sale. Implementing online booking and scheduling tools is another advantage to help merchants engage and manage customer profiles, billing information and appointments. As part of our holiday series, eProcessingNetwork will focus on the features and benefits of our touchless solutions that can help salon owners meet the needs of the digital-first client. With ePNMobile, secure and contactless payments are just a tap away! Our mobile solution integrates seamlessly with our back-office tools and can be paired with our affordable and in-stock contactless payment devices. Salon owners or individual stylists can offer subscriptions and memberships to their clients through ePNRecur, and ensure they never miss a payment through the Card Account Updater function. Combined with customer data management tools like ePNCDM and ePNTexting, owners can communicate effectively with clients for scheduling, promotions, discounts and reminders.
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